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“I am art” Campaign


June 22, 2012

“I am art” is a social media campaign to promote the various arts practiced in the province as well as raise awareness about the importance of arts and culture in our society. The campaign consists of a series of nine bilingual promotional videos and features various NB artists working in the following artistic disciplines: literary arts, visual arts, music, dance, architecture, craft, theatre, and media arts. 

These videos will be shared on the artsnb Facebook page (, our Twitter account ( as well as our youtube channel (

To compliment the videos that we produced, we are also conducting audio-only interviews. These interviews will be 2 to 3 minutes long and will be sent to community radio stations throughout the province. The goal is to reach audiences who do not have access to the internet, or are not part of social media sites such as YouTube, Facebook and Twitter.

In order to show the artistic and cultural diversity in NB, the organization called upon anglophone, francophone and First Nations artists from every region of the province. These artists had to have received an artsnb grant or prize in the past.