{"id":3628,"date":"2014-12-04T00:00:00","date_gmt":"2014-12-04T00:00:00","guid":{"rendered":"https:\/\/staging-artsnb.weavercrawford.com\/4-taches-de-la-directrice-de-marketing-dartsnb\/"},"modified":"2019-11-07T00:54:25","modified_gmt":"2019-11-07T00:54:25","slug":"4-taches-de-la-directrice-de-marketing-dartsnb","status":"publish","type":"post","link":"https:\/\/artsnb.ca\/web\/2014\/12\/4-taches-de-la-directrice-de-marketing-dartsnb\/?lang=fr","title":{"rendered":"4 t\u00e2ches de la directrice de marketing d\u2019artsnb"},"content":{"rendered":"

4<\/b> t\u00e2ches de la directrice de marketing, communications et traduction d\u2019artsnb<\/b><\/h3>\n

Nathalie Rayne, directrice de marketing, communications et traduction<\/p>\n

Ayant travaill\u00e9 pour plusieurs organisations \u00e0 but non lucratif dans le pass\u00e9, j\u2019\u00e9tais tr\u00e8s consciente de la diversit\u00e9 de la charge de travail, \u00e9tant donn\u00e9 que nous devons porter plusieurs chapeaux et devenir des experts de multit\u00e2che. Mais cela n’a jamais \u00e9t\u00e9 plus clair pour moi quand j\u2019ai commenc\u00e9 \u00e0 artsnb<\/b> en mai 2012, et le multit\u00e2che est devenu une partie de mon titre. C\u2019est toujours une bouch\u00e9e \u00e0 dire lorsque je m\u2019introduis! J\u2019ai donc cr\u00e9\u00e9 une liste qui explique mes t\u00e2ches!<\/p>\n

 <\/p>\n

    \n
  1. Les m\u00e9dias sociaux \u2013 je dirige l’ensemble de nos comptes de m\u00e9dias sociaux. Facebook<\/a>, Twitter<\/a>, Google+<\/a>, Instagram et Youtube<\/a> (et maintenant notre blogue<\/a>!) Sont les comptes m\u00e9dias sociaux que nous utilisons le plus souvent. Nous les utilisons surtout pour rester en contact avec nos clients, \u00e0 leur faire conna\u00eetre les prochaines dates limites, les changements dans nos programmes et des possibilit\u00e9s de r\u00e9sidence. J\u2019aime aussi \u00eatre \u00e0 jour avec ce qui se passe dans le domaine artistique partout dans la province, et au Canada. Chaque semaine, je v\u00e9rifie des blogues d’art et j\u2019essaye de poster des \u0153uvres d’art int\u00e9ressantes. Chaque ann\u00e9e, nous affichons la c\u00e9r\u00e9monie des prix du lieutenant-gouverneur<\/a> sur notre page youtube. Avez-vous vu notre vid\u00e9o rapport annuel<\/a>? Nous utilisons souvent Instagram pour documenter un \u00e9v\u00e9nement que nous assistons. Je suis l\u2019analyse de m\u00e9dias sociaux afin de savoir ce que les gens aiment de notre contenu sur nos sites de m\u00e9dias sociaux. Cela me permet de trouver du contenu semblable. Il ne sert \u00e0 rien de poster quelque chose que je trouve int\u00e9ressant, si les autres ne pensent pas comme moi!\"Nathalie<\/a><\/li>\n
  2. Traduction \u2014 comme une organisation autonome, nous avons besoin de suivre le protocole de bilinguisme du gouvernement, qui veut dire tout ce que nous produisons doit \u00eatre dans les deux langues officielles. Chaque correspondance \u00e9lectronique, tout document, tout ce qui est affich\u00e9 sur le site, doit \u00eatre traduite. Ma p\u00e9riode la plus occup\u00e9e de traduction est juste apr\u00e8s les dates limites de programmes de cr\u00e9ation<\/a> et de documentation<\/a>. Nous avons besoin de traduire les descriptions de projets pour les jurys (toutes disciplines, sauf pour les arts litt\u00e9raires qui sont des jurys linguistiques sp\u00e9cifiques). Habituellement, nous recevons entre 80 \u00e0 100 demandes… \u00e0 350 mots chacun, je passe des jours \u00e0 travailler uniquement sur les traductions!<\/li>\n
  3. Communications \u2014 R\u00e9daction des communiqu\u00e9s de presse<\/a>, mise \u00e0 jour du site Web<\/a>, la surveillance des m\u00e9dias<\/a> pour les histoires artistiques, organiser des entrevues avec les m\u00e9dias… tous sont des t\u00e2ches qui tombent dans le champ du travail que je fais pour les communications \u00e0 artsnb<\/b>. En tant qu’organisation \u00e0 but non lucratif, il est important que nos programmes et nos activit\u00e9s soient pertinents \u00e0 notre client\u00e8le, les artistes professionnels. En tant que tels, nous peaufinons et modifions nos programmes pour changer avec les besoins des artistes dans cette province. Ce sont les outils que nous utilisons pour informer le public et nos clients sur les changements \u00e0 la programmation sur une base r\u00e9guli\u00e8re.<\/li>\n
  4. Diverses t\u00e2ches \u2014 avez-vous explor\u00e9 le rapport annuel<\/a> de cette ann\u00e9e? Mon travail est d\u2019organiser les vitrines d\u2019artiste. J\u2019entrevis les artistes pour les r\u00e9diger et je s\u00e9curise le droit d\u2019utiliser les photos dans le rapport annuel. Je trouve et change les photos sur le site Web<\/a> tous les six mois. Et bien s\u00fbr il y a beaucoup de t\u00e2ches de tous les jours qui seraient trop nombreux pour citer ici.<\/li>\n<\/ol>\n

     <\/p>\n

    Heureusement, je travaille avec des coll\u00e8gues de travail extraordinaire qui sont capables et pr\u00eats \u00e0 m\u2019aider en cas de besoin. Je suis tr\u00e8s reconnaissant de travailler avec un groupe de gens qui sont tous pr\u00eats \u00e0 partager les fluctuations de la charge de travail, nous sommes tous pr\u00eats \u00e0 aider les autres. Avez-vous des questions sur le travail que je fais? S\u2019il vous pla\u00eet, sentez-vous libre de me contacter<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

    4 t\u00e2ches de la directrice de marketing, communications et traduction d\u2019artsnb Nathalie Rayne, directrice de marketing, communications et traduction Ayant travaill\u00e9 pour plusieurs organisations \u00e0 but non lucratif dans le pass\u00e9, j\u2019\u00e9tais tr\u00e8s consciente de la diversit\u00e9 de la charge de travail, \u00e9tant donn\u00e9 que nous devons porter plusieurs chapeaux et devenir des experts de<\/p>\n","protected":false},"author":6,"featured_media":2902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[],"class_list":["post-3628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogue"],"acf":[],"yoast_head":"\n4 t\u00e2ches de la directrice de marketing d\u2019artsnb - ArtsNB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artsnb.ca\/web\/2014\/12\/4-taches-de-la-directrice-de-marketing-dartsnb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 t\u00e2ches de la directrice de marketing d\u2019artsnb - 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