{"id":3651,"date":"2015-06-23T00:00:00","date_gmt":"2015-06-23T00:00:00","guid":{"rendered":"https:\/\/staging-artsnb.weavercrawford.com\/reunion-de-perfectionnement-professionnel-de-communications-strategiques\/"},"modified":"2019-11-07T00:54:22","modified_gmt":"2019-11-07T00:54:22","slug":"reunion-de-perfectionnement-professionnel-de-communications-strategiques","status":"publish","type":"post","link":"https:\/\/artsnb.ca\/web\/2015\/06\/reunion-de-perfectionnement-professionnel-de-communications-strategiques\/?lang=fr","title":{"rendered":"R\u00e9union de perfectionnement professionnel de communications"},"content":{"rendered":"

R\u00e9union de <\/strong>perfectionnement professionnel de communications <\/strong>strat\u00e9giques<\/strong><\/h3>\n

Nathalie Rayne, <\/em>sp\u00e9cialiste en communications, marketing et traduction<\/em><\/p>\n

\"Le<\/a>
Le bureau du Conseil des arts du Canada.<\/figcaption><\/figure>\n

Il y a quelques semaines, j\u2019ai assist\u00e9 \u00e0 ma premi\u00e8re r\u00e9union de perfectionnement professionnel en tant que directrice en communication et marketing pour artsnb<\/strong>. J\u2019ai rencontr\u00e9 mes coll\u00e8gues de communication et de marketing nationales des conseils des arts \u00e0 travers le pays. Nous nous sommes rencontr\u00e9s aux beaux nouveaux bureaux du Conseil des arts \u00e0 Ottawa<\/a>, en Ontario, on pass\u00e9 deux jours \u00e0 apprendre les meilleures pratiques, et discuter des messages essentiels \u00e0 communiquer l’importance du financement des arts.<\/p>\n

\"Mon<\/a>
Mon si\u00e8ge \u00e0 la table<\/figcaption><\/figure>\n

Durant la premi\u00e8re journ\u00e9e, nous avons \u00e9cout\u00e9 Kelly Bardsdate<\/a>, la directrice g\u00e9n\u00e9rale par int\u00e9rim de National Assembly of State Arts Agencies<\/a> et Stuart Hickox, directeur de la campagne The ONE Campaign<\/a>. Kelly a parl\u00e9 de son point de vue en tant que leader travaillant dans la communication strat\u00e9gique des arts aux \u00c9tats-Unis. Stuart vient de la perspective des communications dans le domaine du changement social. Il \u00e9tait int\u00e9ressant d’en apprendre davantage sur des \u00e9tudes de cas sp\u00e9cifiques d\u2019organisations qui font face \u00e0 des probl\u00e8mes de financement. Il permet \u00e0 notre organisation \u00e0 regarder les choses d’une mani\u00e8re diff\u00e9rente et peut-\u00eatre changer notre point de vue pour essayer des choses en dehors des sentiers battus. Nous avons appris d\u2019un programme appel\u00e9 Arts Ripple Effect<\/a> qui a utilis\u00e9 la science pour d\u00e9velopper une responsabilit\u00e9 publique largement partag\u00e9e pour les arts et la culture. Quelle bonne id\u00e9e d\u2019appuyer sur d’autres secteurs afin de renforcer notre message!<\/p>\n

\"L'entr\u00e9e\"<\/a>
L’entr\u00e9e<\/figcaption><\/figure>\n

Le deuxi\u00e8me jour, nous avons appris des exemples pratiques relatifs \u00e0 la communication strat\u00e9gique de l’impact du financement public pour les arts. The Alberta Foundation for the Arts<\/a> et le Conseil des arts du Canada<\/a> ont discut\u00e9 des mesures qu’ils ont prises pour communiquer de nouvelles campagnes. Jetez un \u0153il \u00e0 la What is my art<\/a>, lanc\u00e9 en Alberta, o\u00f9 ils ont demand\u00e9 \u00e0 des c\u00e9l\u00e9brit\u00e9s de discuter de ce que l’art est pour eux…un excellent moyen pour int\u00e9resser le public par les arts! Il m\u2019a vraiment ouvert les yeux pour en apprendre davantage sur ce qui a fonctionn\u00e9 et ce qui n’a pas pour nos coll\u00e8gues de conseils des arts.<\/p>\n

\"Mes<\/a>
Mes coll\u00e8gues de communications
autour de la table de r\u00e9union.<\/figcaption><\/figure>\n

Mon conf\u00e9rencier pr\u00e9f\u00e9r\u00e9 \u00e9tait consultante Inga Petri<\/a> de Strategic Moves<\/a>. Apr\u00e8s sa pr\u00e9sentation de ce que nous faisons bien et ce que nous pouvons am\u00e9liorer avec nos sites Web, je suis en mesure d’avoir une r\u00e9union en t\u00eate-\u00e0-t\u00eate avec elle pour discuter en d\u00e9tail le site d\u2019artsnb<\/a> et elle m’a donn\u00e9 des exemples concrets de choses que je peux faire pour am\u00e9liorer notre site. Nous avons compl\u00e8tement reconstruit notre site Web il y a environ 3 ans, et m\u00eame si nous ne sommes pas en raison d’une refonte compl\u00e8te, il est temps de faire des changements. Continuez \u00e0 regarder notre site pour des changements prochainement!<\/p>\n

J\u2019\u00e9tais tr\u00e8s heureuse et excit\u00e9e de rencontrer mes coll\u00e8gues de communication et de marketing de partout au Canada. Il \u00e9tait formidable de tirer de nos origines et notre exp\u00e9rience variables en communications. J\u2019ai appris beaucoup de mes coll\u00e8gues plus exp\u00e9riment\u00e9s et j\u2019\u00e9tais en mesure de fournir des commentaires sur les d\u00e9fis auxquels nous sommes confront\u00e9s ici au Nouveau-Brunswick. Je suis rentr\u00e9 de la r\u00e9union avec une t\u00eate pleine de bonnes id\u00e9es… maintenant, il est temps de se mettre au travail!<\/p>\n","protected":false},"excerpt":{"rendered":"

R\u00e9union de perfectionnement professionnel de communications strat\u00e9giques Nathalie Rayne, sp\u00e9cialiste en communications, marketing et traduction Il y a quelques semaines, j\u2019ai assist\u00e9 \u00e0 ma premi\u00e8re r\u00e9union de perfectionnement professionnel en tant que directrice en communication et marketing pour artsnb. J\u2019ai rencontr\u00e9 mes coll\u00e8gues de communication et de marketing nationales des conseils des arts \u00e0 travers<\/p>\n","protected":false},"author":6,"featured_media":2942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[54,21,58,56,59],"class_list":["post-3651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","tag-artiste-professionnel","tag-artsnb","tag-conseil-des-arts-du-canada","tag-nouveau-brunswick","tag-ottawa"],"acf":[],"yoast_head":"\nR\u00e9union de perfectionnement professionnel de communications - ArtsNB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artsnb.ca\/web\/2015\/06\/reunion-de-perfectionnement-professionnel-de-communications-strategiques\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9union de perfectionnement professionnel de communications - ArtsNB\" \/>\n<meta property=\"og:description\" content=\"R\u00e9union de perfectionnement professionnel de communications strat\u00e9giques Nathalie Rayne, sp\u00e9cialiste en communications, marketing et traduction Il y a quelques semaines, j\u2019ai assist\u00e9 \u00e0 ma premi\u00e8re r\u00e9union de perfectionnement professionnel en tant que directrice en communication et marketing pour artsnb. J\u2019ai rencontr\u00e9 mes coll\u00e8gues de communication et de marketing nationales des conseils des arts \u00e0 travers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artsnb.ca\/web\/2015\/06\/reunion-de-perfectionnement-professionnel-de-communications-strategiques\/?lang=fr\" \/>\n<meta property=\"og:site_name\" content=\"ArtsNB\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artsnb\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-23T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-07T00:54:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artsnb.ca\/web\/wp-content\/uploads\/2019\/09\/Blog-thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"67\" \/>\n\t<meta property=\"og:image:height\" content=\"50\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"R\u00e9anne Cooper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@artsnb\" \/>\n<meta name=\"twitter:site\" content=\"@artsnb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"R\u00e9anne Cooper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/artsnb.ca\\\/web\\\/2015\\\/06\\\/reunion-de-perfectionnement-professionnel-de-communications-strategiques\\\/?lang=fr#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artsnb.ca\\\/web\\\/2015\\\/06\\\/reunion-de-perfectionnement-professionnel-de-communications-strategiques\\\/?lang=fr\"},\"author\":{\"name\":\"R\u00e9anne Cooper\",\"@id\":\"https:\\\/\\\/artsnb.ca\\\/web\\\/#\\\/schema\\\/person\\\/012ecc8a59328615becff4af8bf0c2b9\"},\"headline\":\"R\u00e9union de perfectionnement professionnel de communications\",\"datePublished\":\"2015-06-23T00:00:00+00:00\",\"dateModified\":\"2019-11-07T00:54:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/artsnb.ca\\\/web\\\/2015\\\/06\\\/reunion-de-perfectionnement-professionnel-de-communications-strategiques\\\/?lang=fr\"},\"wordCount\":670,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/artsnb.ca\\\/web\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/artsnb.ca\\\/web\\\/2015\\\/06\\\/reunion-de-perfectionnement-professionnel-de-communications-strategiques\\\/?lang=fr#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/artsnb.ca\\\/web\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Blog-thumbnail.jpg\",\"keywords\":[\"artiste professionnel\",\"artsnb\",\"Conseil des arts du Canada\",\"Nouveau-Brunswick\",\"Ottawa\"],\"articleSection\":[\"Toutes les Nouvelles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/artsnb.ca\\\/web\\\/2015\\\/06\\\/reunion-de-perfectionnement-professionnel-de-communications-strategiques\\\/?lang=fr#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/artsnb.ca\\\/web\\\/2015\\\/06\\\/reunion-de-perfectionnement-professionnel-de-communications-strategiques\\\/?lang=fr\",\"url\":\"https:\\\/\\\/artsnb.ca\\\/web\\\/2015\\\/06\\\/reunion-de-perfectionnement-professionnel-de-communications-strategiques\\\/?lang=fr\",\"name\":\"R\u00e9union de perfectionnement professionnel de communications - 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